10 Tips for Writing Your “About Us” Page


  1. Use facts, not hype.
  2. Seek to inspire trust.
  3. Tell visitors what they want to know.
  4. Specifics are better than bold claims.
  5. Give a peek behind the curtains.
  6. Forge a connection.
  7. Express your values.
  8. List credentials, certifications, awards.
  9. Include a photo of you and/or team “in action.”
  10. Be interesting!